Benefits
Why would a generic domain name (url) be a valuable addition to your web site?
Search: Many of the major search engines use the url as part of the criteria for providing their results. As an example, search Google in the UK for 'guitar' and then in its plural form as 'guitars'. In both cases the generic sites are listed first in the natural listings.
Direct Navigation: As internet users become more search savvy they simply type their search term, as an url, directly into the browser bar. They know that in most cases they will immediately locate a site that is most relevant to their needs.
Memorable: A generic url is far easier to remember than a company name url - unless considerable resources are expended on branding.
Prestige: Not only will a generic url help with getting your site found, it will also bring credibility to your business. Many major corporations have purchased highly prized product and service domains to redirect their company portals or have even based their sites on a premium generic. Examples of this are: Disney- movies.com, Petsmart- pets.com, Honda - motorcycles.com
It makes sense: Using a generic url to head your web site makes sense - unless you are a corporation with a recognised brand. It will help in getting your site found both by search and direct navigation; it will be easily remembered, and it will carry the prestige of being the one and only generic name for the product you are marketing.